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Illinois State’s SMACC Joins 2016 College Convention

Illinois State University School of Communication’s new Social Media Analytics and Command Center (SMACC), has joined the growing list of partners working with Dominican University of California to present the 2016 College Convention.

SMACC will play an integral role in helping to facilitate a nationwide conversation among youth on issues that matter to them. SMACC will utilize social media network analysis to help delegates communicate and showcase links and common values. It will enable students to use data to identify key issues they want the candidates to address during the Presidential Debates. SMACC also will provide real-time analysis of the conversation for each Debate. Students will be able to use SMACC to:

  • Follow the social conversation about the election, identify themes of interest, and potentially identify differences/similarities based on geography.
  • Encourage broader civic engagement by identifying issues that students are concerned with—and identify how they talk about those issues via social media.
  • Analyze the issues-focused events happening on campuses in order to help identify top issues. This can be done via keyword searches as well as by geography.
  • Follow and identify all top keywords, hashtags, and issues that arise during the initiative.

The 2016 College Convention will be held September 6-7 on Dominican’s campus in San Rafael, California. For more information about the convention, visit click here.

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Posted February 25th, 2016 | General | Partners